Rick’s introduction to art was during his youth while growing up in his family home in Southern California. He was greatly influenced by his mother, a professional fine artist, and her artist friends and associates. He sold his first pieces along side his mother at their community art walks. From the beginning his art was illustrative in nature with intricate and elaborate detail and that style is still evident in his works of art today.
As a surfer, his art was rooted in Southern California’s Surf Culture from the early ideal years when woody-driving, nose-riding surfers played on our pristine shores to California today, bursting with freeway-bound, cyber clicking citizens trying to link themselves to idyllic escapes. His art tells a story of better lands and fairer seas, adventure, spirituality and beautiful women but the story ending is left up to the viewer. He wants people to spend a little time with it, and enjoy it and maybe feel enlightened in some way but really hopefully take something away with them.
Rick is inspired by all manner of subjects. Stories and messages begin to flow as surf related, symbolic, subliminal satire, and surreal images. Nothing he sees or feel can escape this internal compulsion. Rick’s art is a REACTION to his daily experiences ensconced in his passion of the surf and beach lifestyle that he has enjoyed for the past 40 years.
Rick Rietveld, a southern California native, is best known for his achievements as an artist, innovator, and entrepreneur. Since he began surfing in 1971, Rick has been heavily influenced by the surfing life-style. Many of his creations are thematically related to the ocean or contain surfing-related imagery. Likewise, he also incorporates other influences such as surrealism into his works. Rick’s amazing artwork has brought him widespread acclaim and tremendous success in the surfwear industry.
After studying at the prestigious Art Center College of Design in Pasadena, California, Rick co-founded the popular surfwear company, MAUI & SONS in 1980. His artwork launched the success of the companies image and popular appeal. Throughout his 10 year stay at MAUI & SONS, he held the position of Creative Director. He designed full color illustrations and was the creative talent for their logo, artwork and imagery the company became famous for. After leaving MAUI & SONS, Rick created the artwork for many of the top surfwear companies.
Rick has designed the artwork for Quiksilver’s Eddie Aikau and G-Land surf contest. Other honors include the 1986 Orange County Advertising Federation Award of Excellence for a series of illustrated advertisements which appeared in Surfer and Surfing Magazine. Also included is the 1988 OBIE Award for Creative Excellence, the 1988 Merit Award in Clothing, Apparel and Accessories and in 1998 he was commissioned to create and design the poster and t-shirt graphics for the Triple Crown of Surfing. He also received a Certificate of Excellence from the Print’s Regional Design Annual for his famous t-shirt design, XXXtra Strength.
In 1995, Rick co-founded his own Art Driven surfwear company, RIETVELD USA, which consists of two distinct clothing collections: RIETVELD, a mens line and SEA ANGEL, a junior label. Rick’s graphics and illustrations are the featured designs in both brands. His product lines and other artwork are published and marketed domestically and internationally.
Rick’s work has been published in several publications including; Stoked; A history of Surf Culture, by Drew Kampion, the Surfinary, by Trevor Cralle and The Glide: Longboarding and the Renaissance of Modern Surfing, by Chris Bystrom. His art has also been featured in magazines such as Surfer, Surfing, Pacific Longboarder, Interview, Beach Culture, Nalu, and Action Sports Retailer.